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Design Strategy [MBA]

Design Strategy [MBA]

Designing the Future of Business

The following is a selection of work completed as part of the California College of the Arts MBA in Design Strategy program. 

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Economic Stakeholders: Vibrant Cities

For California Academy of Sciences: Nightlife -- Vibrant Cities event in November of 2017, we developed an exhibit on behalf of St. Francis Homeless Challenge, a non-profit developing transitional housing for homeless residents.

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Foresight + Future Thinking: Thanatos

Developed as part of a project exploring the future of various human experiences in the year 2030, Thanatos is a diegetic business that forecasts the future of death in a digital world.

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Accounting + Finance: SFMOMA

I created a detailed financial analysis of the San Francisco Museum of Modern Art before, during, and after its three year closure for renovation and expansion from June 2013 to May 2016.

 
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Business Model Innovation: Serenader

A current project for Spring 2018, I'm working on a team of consultants with serenader, a streaming music platform, that enables artists to publish and hone their songs over time by responding to listener provided feedback and song customization. We are exploring business models that can help launch the serenader app and take it into its first stage of user aquisition.

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Marketing Insights: AirBnB: Experiences

Using real world qualitative and quantitative market research, our team of analysts is considering AirBnB's Experience market as a case study and developing recommendations for offering opportunities to evoke customer experience and allow for successful expansion and product differentiation.